Have you seen Beverly Hills designer Jeremy Scott’s creation of the Adidas “shackle” shoe? It’s caused a lot of controversy because some critics say that it portrays the image of slavery when you look at the shoe. Monday morning Adidas defended the shoe, and by that evening there were talks of boycotts and Adidas quickly announced it had made a mistake. Check out Adidas’ statement below.
“The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”
The original message posted on Facebook with the photo of the shoe read:
“Got a sneaker game so hot you lock your kicks to your ankles?”
But controversy soon began to hit the fan. Here are just a few of the comments from Facebook and Twitter:
“Our ancestors fought blood, sweat and tears just so fools can turn pain into an accessory?”
“These should be taken off the market.”
The “shackle” shoe was part of a whimsical line that also features sneakers accented with teddy bears, butterfly wings and belt buckles. Jeremy Scott, defended himself via twitter. He posted that his work has always been inspired by Cartoons, Toys and his childhood while retweeting fans of the shoes who posted that some people were overreacting.
So what do you think? Racist? Or just a clever designer? Tweet us @boriquachicks with your thoughts.
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