You truly have to be careful about what you say online—especially when you use your real identity. I just happened to log on to Twitter on Friday and I learned of the latest scandal to hit social media, the story of Justine Sacco. Sacco, the PR Director for IAC (a media company that owns websites such as Vimeo, The Daily Beast, About.com, Match.com, and Ask.com) was on her way to Cape Town, South Africa from London when she tweeted:
This tweet quickly inspired a riot on Twitter within hours. A hashtag was created, #HasJustineLandedYet, so people could follow the story. Many people commented on her foolish tweet through various memes (an internet image or video that captures an idea, behavior, or style and spreads quickly). Although it is not known if her phone was stolen, it seems unlikely based on other offensive tweets she sent out in the past. Her company commented that they would be taking appropriate action. When she landed her account was immediately deleted. Also, the most interesting part of the evening was when her name was purchased online —justinesacco.com–and linked to Aid for Africa (a coalition of charities).
It’s crazy to believe that a PR exec wouldn’t know better than to tweet such an offensive statement. However, perhaps Sacco’s white privilege blocked any common sense.
Below are the top 5 craziest memes that were shared on Twitter about this scandal. Check it out!
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